Chanel RTW Fall ‘09
I’m -
Tracks
I learned something interesting a while back, while reading some academic literature on fashion branding and marketing.
These Tiffany toggle charm bracelets were HUGE in the early 2000s. That much I knew.
What I didn’t know was that they were TOO popular.
The bracelets, which were actually pretty affordable at like $150 or so, were discontinued because the company decided that their widespread popularity was leading to brand dilution.
Tiffany is, after all, a luxury brand. A big part of luxury branding is exclusivity – if it’s not exclusive enough, people won’t perceive a brand as “luxury,” as aspirational goods that signal social status and are therefore desirable.
So basically, Tiffany stopped making these because they can’t have the peasants running around wearing Tiffany. Can’t have the brand too accessible for normal middle class folk – gotta keep it as overpriced as possible to maintain the brand’s allure, lol.
UMM… I guess my favorite color is pink? Aesthetic #Goals AF.
get in loser, we’re going shopping !!
Lynx says trans people are valid, and worthy of love and respect!
The ghost of Charles Bukowski
He has a
lot to answer
for. From his treatment of
women to his
drinking. From his
expectation of toxic
commitment to the craft, to
the fact that people embrace his
work at face value, never
stopping to think if he’s
depicting,
endorsing, or
condemning
his behaviour.
But at the top of the
list of his
artistic sins is
the idea that
anything can be
poetry, if you
write it
like this.
The Mummy (1999) dir. Stephen Sommers
me as fuck
october mood
